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Koentact · report

Marketing Performance

viewer — v —

Channels —

Year

Compare (max 2)

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Spend / Cost per lead

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Conversions

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Revenue

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Campaigns

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Product Year

Compare (max 2)

View

Enrollments

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Per session

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Session

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Students

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Name Phone Internal note

Address book

contact & billing

Timeline

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Session date ranges

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Cost per session

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Add cost

excl. VAT, spread evenly over the period

Channel New channel name Period Year Month From To Amount € (excl. VAT) Note

Entered costs

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Overhead is stored here but does not feed the Marketing Performance report. It is not attributable to a channel, so folding it into cost per lead would change what that number means. The chart below shows what it comes to per session.

Overhead per session

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Add overhead

excl. VAT, spread evenly over the period

Name Period Year Month From To Amount € (excl. VAT) Note

Entered overhead

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Channel mapping

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Add user

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Email Role

Access list

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Activity log

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From To